What’s kawaii? Step inside the cute festival making its Montreal debut

Kawaii, the Japanese word for cute, has become a cultural phenomenon. From plushie claw machines to mochi donuts, organizers say they want to give Montrealers an authentic kawaii experience like they would find in Japan.

What’s kawaii? Step inside the cute festival making its Montreal debut
A woman holds a plush stuffed animal in her hands. She is standing in front of claw machines.

Kawaii, the Japanese word for cute, has become a cultural phenomenon. From plushie claw machines to mochi donuts, organizers say they want to give Montrealers an authentic kawaii experience like they would find in Japan.