The Cobra Chickens of Prince Albert are the latest team to embrace a one-day rebrand
Specialty jerseys have become more creative and increasingly crucial to the business of junior hockey in recent years.
![The Cobra Chickens of Prince Albert are the latest team to embrace a one-day rebrand](https://i.cbc.ca/1.7093476.1706122135!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/prince-albert.jpg)
![Prince Albert's WHL team is rebranding from the Raiders to the Cobra Chickens for its game against the Saskatoon Blades on Friday. Prince Albert's WHL team's special Cobra Chickens jerseys for game against Saskatoon.](https://i.cbc.ca/1.7093476.1706122135!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/prince-albert.jpg)
Specialty jerseys have become more creative and increasingly crucial to the business of junior hockey in recent years.