The magic of mass appeal in Netflix's Tyson-Paul event owed to shrewd marketing - and willful ignorance
The obvious questions after Netflix's recent live boxing spectacle are whether beating up on the husk of Mike Tyson dented Jake Paul’s appeal, and whether the formula that made Friday’s fight the most viewed boxing match ever is fatally flawed.
The obvious questions after Netflix's recent live boxing spectacle are whether beating up on the husk of Mike Tyson dented Jake Paul’s appeal, and whether the formula that made Friday’s fight the most viewed boxing match ever is fatally flawed.
