Taller box, less cereal? Calls for more transparency when companies shrink your groceries
Shrinkflation occurs when a company shrinks a product, but not the price or packaging, making it hard to detect. It has been going on for years, but as Canadians struggle with high food prices, there are growing calls to make the practice more transparent.
![Taller box, less cereal? Calls for more transparency when companies shrink your groceries](https://i.cbc.ca/1.6996683.1697568854!/fileImage/httpImage/image.jpeg_gen/derivatives/16x9_620/honeycomb-cereal-shrinkflation.jpeg)
![The taller, slimmer box on the left is the new version of family-sized Honeycomb cereal. It contains 525 grams of cereal, an 11.7 per cent reduction compared to the older box on the right. which contains 595 grams. The older box is being phased out. Two boxes of Honeycomb cereal sitting side by side.](https://i.cbc.ca/1.6996683.1697568854!/fileImage/httpImage/image.jpeg_gen/derivatives/16x9_620/honeycomb-cereal-shrinkflation.jpeg)
Shrinkflation occurs when a company shrinks a product, but not the price or packaging, making it hard to detect. It has been going on for years, but as Canadians struggle with high food prices, there are growing calls to make the practice more transparent.