Taller box, less cereal? Calls for more transparency when companies shrink your groceries

Shrinkflation occurs when a company shrinks a product, but not the price or packaging, making it hard to detect. It has been going on for years, but as Canadians struggle with high food prices, there are growing calls to make the practice more transparent.

Taller box, less cereal? Calls for more transparency when companies shrink your groceries
Two boxes of Honeycomb cereal sitting side by side.

Shrinkflation occurs when a company shrinks a product, but not the price or packaging, making it hard to detect. It has been going on for years, but as Canadians struggle with high food prices, there are growing calls to make the practice more transparent.