How Swifties are changing Super Bowl ads

Since Taylor Swift and Travis Kelce began dating, Swifties have flocked to NFL games and brands have noticed — gearing more Super Bowl ads toward the biggest Swiftie demographic: women.

How Swifties are changing Super Bowl ads

Since Taylor Swift and Travis Kelce began dating, Swifties have flocked to NFL games and brands have noticed — gearing more Super Bowl ads toward the biggest Swiftie demographic: women.