He ran luxury hotels in Dubai. Now he’s in a Canadian fast food war room
Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.
![He ran luxury hotels in Dubai. Now he’s in a Canadian fast food war room](https://i.cbc.ca/1.7151381.1711051786!/cumulusImage/httpImage/image.jpg_gen/derivatives/16x9_620/a-w.jpg)
![Karan Suri, menu development chef for A&W, is pictured in North Vancouver on Thursday, March 14, 2024. (Maggie MacPherson/CBC) A man in a grey button-down and an orange chef's apron prepares to spread sauce on a hamburger bun inside a kitchen.](https://i.cbc.ca/1.7151381.1711051786!/cumulusImage/httpImage/image.jpg_gen/derivatives/16x9_620/a-w.jpg)
Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.