He ran luxury hotels in Dubai. Now he’s in a Canadian fast food war room
Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.
Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.
