Got a grocery loyalty app? How personalized offers are designed to lure in shoppers

Retailers tell customers their offers are determined by how they shop. That's true, but it's a bit more complicated than simply granting rewards based on past purchases.

Got a grocery loyalty app? How personalized offers are designed to lure in shoppers
Retailers tell customers their offers are determined by how they shop. That's true, but it's a bit more complicated than simply granting rewards based on past purchases.