For WNBA Toronto, it all begins with a name and logo but evolution key to long-term success

WNBA Toronto may be next up to reveal its nickname and logo, but that's only the beginning of building its brand.

For WNBA Toronto, it all begins with a name and logo but evolution key to long-term success
Toronto Raptors male president Masai Ujiri, male owner of Kilmer Sports Ventures, centre, and femaile WNBA Toronto team president pose for a photo during a press conference announcing the city's WNBA franchise in Toronto on Thursday, May 23, 2024.

WNBA Toronto may be next up to reveal its nickname and logo, but that's only the beginning of building its brand.