Cineplex says business is back — partly thanks to foreign-language films from around the world
Canada’s Cineplex theatres are embracing international films as the company seeks new ways to lure audiences back in the streaming era in the wake of the pandemic and Hollywood strikes. The theatre chain said last moth that international content captured more than 11 per cent of its box office this year to date.
Canada’s Cineplex theatres are embracing international films as the company seeks new ways to lure audiences back in the streaming era in the wake of the pandemic and Hollywood strikes. The theatre chain said last moth that international content captured more than 11 per cent of its box office this year to date.
