Can the Taylor Swift effect jolt Toronto's sputtering tourism industry?
Visitors injected billions of dollars into Toronto's economy last year, a new study finds, but tourists have yet to return to pre-pandemic levels amid signs of slowing growth. Will Taylor Swift's shows in Toronto change that?
![Can the Taylor Swift effect jolt Toronto's sputtering tourism industry?](https://www.ctvnews.ca/polopoly_fs/1.6915647.1717667258!/httpImage/image.jpg_gen/derivatives/landscape_800/image.jpg?#)
Visitors injected billions of dollars into Toronto's economy last year, a new study finds, but tourists have yet to return to pre-pandemic levels amid signs of slowing growth. Will Taylor Swift's shows in Toronto change that?