Asoka makeup trend inspired by Bollywood is shining a spotlight on South Asian beauty
There's a new makeup trend taking social media by storm, with videos racking up billions of views and influencers going viral just for trying it, and Canadians have some of the most popular versions.
![Asoka makeup trend inspired by Bollywood is shining a spotlight on South Asian beauty](https://i.cbc.ca/1.7188509.1714421632!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/durka-murugananthan.jpg)
![Influencer Durka Murugananthan, 27, of Stouffville, Ont., poses on the left style from her Asoka makeup trend video, and on the right is her more typical look. Side-by-side images of a woman](https://i.cbc.ca/1.7188509.1714421632!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/durka-murugananthan.jpg)
There's a new makeup trend taking social media by storm, with videos racking up billions of views and influencers going viral just for trying it, and Canadians have some of the most popular versions.