A fluctuating Frosty? Wendy's will test surge pricing at some U.S. locations in 2025

Craving a Frosty? Better get it on a slow day if you're going to a Wendy's that'll be testing surge pricing in the U.S. The company recently announced the move for some locations as part of its new digital menus to be launched next year.

A fluctuating Frosty? Wendy's will test surge pricing at some U.S. locations in 2025
A sign for a Wendy's drive-thru that reads

Craving a Frosty? Better get it on a slow day if you're going to a Wendy's that'll be testing surge pricing in the U.S. The company recently announced the move for some locations as part of its new digital menus to be launched next year.