With podcasts and influencers, the Liberals fight to win back lost ground with younger voters

Trailing in the polls among the younger voters who could decide the next general election, the federal Liberals are scrambling to bring up their social media game and sell their recent budget to skeptical millennials and Gen Z.

With podcasts and influencers, the Liberals fight to win back lost ground with younger voters
Prime Minister Justin Trudeau holds a local town hall with students from Durham College in Whitby, Ont. on Wednesday, April 5, 2023.

Trailing in the polls among the younger voters who could decide the next general election, the federal Liberals are scrambling to bring up their social media game and sell their recent budget to skeptical millennials and Gen Z.