Who's the Boss? Sask. cheer company runs afoul of Hugo Boss over its name

A Regina-based cheer company says it's gotten into a dispute with the international fashion house and brand after trying to trademark its name and brand as Boss Athletics.

Who's the Boss? Sask. cheer company runs afoul of Hugo Boss over its name
A woman holds up a cheerleading uniform with the word "Boss" on it.

A Regina-based cheer company says it's gotten into a dispute with the international fashion house and brand after trying to trademark its name and brand as Boss Athletics.