Track and field's viewership problem in non-Olympic years requires revamped marketing strategy
Keeping viewers interested during non-Olympic years has been one of track and field's most stubborn problems. This off-season the problem is even more complicated than normal, writes CBC Sports senior contributor Morgan Campbell.
Keeping viewers interested during non-Olympic years has been one of track and field's most stubborn problems. This off-season the problem is even more complicated than normal, writes CBC Sports senior contributor Morgan Campbell.
