This article is real — but AI-generated deepfakes look damn close and are scamming people
TV chef Mary Berg, crooner Michael Bublé, comedian Rick Mercer and hockey megastar Sidney Crosby are the latest Canadian celebrities to become the face of AI-generated deepfake scams. As the technology gets better, experts warn the legal system has a lot of catching up to do.
![This article is real — but AI-generated deepfakes look damn close and are scamming people](https://i.cbc.ca/1.7104232.1706974723!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/fake-celebrity-scam-tweets.jpg)
![Several famous Canadians have had their names and images used in AI-generated ads that linked to fake articles promoting a financial investment scheme. Experts say it's difficult to prevent these types of scams because the speed and quality of AI technology is far outpacing the legal system. A collage of AI-generated social media posts with images of Canadian celebrities.](https://i.cbc.ca/1.7104232.1706974723!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/fake-celebrity-scam-tweets.jpg)
TV chef Mary Berg, crooner Michael Bublé, comedian Rick Mercer and hockey megastar Sidney Crosby are the latest Canadian celebrities to become the face of AI-generated deepfake scams. As the technology gets better, experts warn the legal system has a lot of catching up to do.