The NHL is the latest sports league using reality TV to draw in new fans. Will it work?
Just as the Stanley Cup Finals kicked off last week, the NHL announced its next big play: a reality series about its hockey stars, from the producers of Netflix's ultra-popular Drive to Survive. But can a reality program do for hockey what Drive to Survive did for Formula One racing — or was that lightning in a bottle?
Just as the Stanley Cup Finals kicked off last week, the NHL announced its next big play: a reality series about its hockey stars, from the producers of Netflix's ultra-popular Drive to Survive. But can a reality program do for hockey what Drive to Survive did for Formula One racing — or was that lightning in a bottle?
