Sports teams continue to penalize themselves with outdated nicknames and marketing

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a few.

Sports teams continue to penalize themselves with outdated nicknames and marketing
A general view as a fan cheers as Toronto plays Montreal during their PWHL hockey game at Scotiabank Arena on February 16, 2024 in Toronto, Canada.

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a few.