‘Shrinkflation’: Why food giants are charging you the same for less
Your cereal box is getting smaller, but you’re paying the same amount. What’s the deal? It's called shrinkflation — and consumers and advocates want companies to be transparent about downsizing their items.
![‘Shrinkflation’: Why food giants are charging you the same for less](https://thumbnails.cbc.ca/maven_legacy/thumbnails/658/951/shrink.jpg)
![](https://thumbnails.cbc.ca/maven_legacy/thumbnails/658/951/shrink.jpg)
Your cereal box is getting smaller, but you’re paying the same amount. What’s the deal? It's called shrinkflation — and consumers and advocates want companies to be transparent about downsizing their items.