‘Shrinkflation’: Why food giants are charging you the same for less

Your cereal box is getting smaller, but you’re paying the same amount. What’s the deal? It's called shrinkflation — and consumers and advocates want companies to be transparent about downsizing their items.

‘Shrinkflation’: Why food giants are charging you the same for less

Your cereal box is getting smaller, but you’re paying the same amount. What’s the deal? It's called shrinkflation — and consumers and advocates want companies to be transparent about downsizing their items.