Shoppers more cost conscious than ever as Black Friday kicks off holiday spending season
It's Black Friday, and Canadian shoppers have joined the born-in-the-U.S. retail frenzy to hunt for deals. But amid the heavy weight of inflation, shoppers are showing signs of being choosier than usual about where to spend their holiday shopping dollars.
![Shoppers more cost conscious than ever as Black Friday kicks off holiday spending season](https://i.cbc.ca/1.7037679.1700760287!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/black-friday.jpg)
![A Black Friday sign at a Target store ahead of Black Friday in Smyrna, Georgia, US, on Tuesday, Nov. 21, 2023. An estimated 182 million people are planning to shop from Thanksgiving Day through Cyber Monday, the most since 2017, according to the National Retail Federation. Photographer: Elijah Nouvelage/Bloomberg A shopper browses the aisles for bargains on Black Friday](https://i.cbc.ca/1.7037679.1700760287!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/black-friday.jpg)
It's Black Friday, and Canadian shoppers have joined the born-in-the-U.S. retail frenzy to hunt for deals. But amid the heavy weight of inflation, shoppers are showing signs of being choosier than usual about where to spend their holiday shopping dollars.