Saskatchewan Roughriders apologize after ad using 'girl math' sparks backlash from some fans
The Saskatchewan Roughriders have apologized after one of its ads drew criticism from fans who say it promotes negative stereotypes and toxic diet culture.
![Saskatchewan Roughriders apologize after ad using 'girl math' sparks backlash from some fans](https://i.cbc.ca/1.6872254.1709082952!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/saskatchewan-roughriders-logo.jpg)
![A new Roughrider ad is drawing criticism, some season ticket holders who received an email with the ad are calling it sexist and promoting stereotypes against women. A green flag featuring a large S, the Saskatchewan Roughriders logo, hangs on a cement wall in an arena tunnel.](https://i.cbc.ca/1.6872254.1709082952!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/saskatchewan-roughriders-logo.jpg)
The Saskatchewan Roughriders have apologized after one of its ads drew criticism from fans who say it promotes negative stereotypes and toxic diet culture.