No snow, no problem: Ski resorts push season passes over pay-as-you-go tickets to secure sales
Season passes have long been part of the ski industry, but resorts are increasingly leaning on them as a source of revenue to get money locked in before the season starts.
![No snow, no problem: Ski resorts push season passes over pay-as-you-go tickets to secure sales](https://i.cbc.ca/1.7102460.1706920982!/cumulusImage/httpImage/image.jpg_gen/derivatives/16x9_620/8899.jpg)
![The Whistler Blackcomb ski resort is owned by Vail Resorts Inc., a U.S.-based mountain resort company that shook up the industry with the introduction of its "Epic Pass" in 2008. Skiers are pictured at the base of Blackcomb Peak in Whistler, B.C.](https://i.cbc.ca/1.7102460.1706920982!/cumulusImage/httpImage/image.jpg_gen/derivatives/16x9_620/8899.jpg)
Season passes have long been part of the ski industry, but resorts are increasingly leaning on them as a source of revenue to get money locked in before the season starts.