New Saskatchewan Roughriders ad using 'girl math' sparks backlash from some fans
A new Saskatchewan Roughriders ad is drawing negative attention from some fans who say it promotes negative stereotypes and toxic diet culture.
![New Saskatchewan Roughriders ad using 'girl math' sparks backlash from some fans](https://i.cbc.ca/1.6872254.1709082952!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/saskatchewan-roughriders-logo.jpg)
![A new Roughrider ad is drawing criticism, some season ticket holders who received an email with the ad are calling it sexist and promoting stereotypes against women. A green flag featuring a large S, the Saskatchewan Roughriders logo, hangs on a cement wall in an arena tunnel.](https://i.cbc.ca/1.6872254.1709082952!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/saskatchewan-roughriders-logo.jpg)
A new Saskatchewan Roughriders ad is drawing negative attention from some fans who say it promotes negative stereotypes and toxic diet culture.