New Saskatchewan Roughriders ad using 'girl math' sparks backlash from some fans

A new Saskatchewan Roughriders ad is drawing negative attention from some fans who say it promotes negative stereotypes and toxic diet culture.

New Saskatchewan Roughriders ad using 'girl math' sparks backlash from some fans
A green flag featuring a large S, the Saskatchewan Roughriders logo, hangs on a cement wall in an arena tunnel.

A new Saskatchewan Roughriders ad is drawing negative attention from some fans who say it promotes negative stereotypes and toxic diet culture.