New Edmonton Elks owner says classic 'EE' logo to drive the team's branding

The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic "Double E" logo will be more prevalent in the future.

New Edmonton Elks owner says classic 'EE' logo to drive the team's branding
A woman and a man stand on a stage.

The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic "Double E" logo will be more prevalent in the future.