Lululemon marketing complaint could be a test of Canada's greenwashing laws, expert says

A Vancouver non-profit is calling on Canada's competition regulator to launch a greenwashing investigation into Lululemon — saying that the athleisure brand is misleading consumers about its environmental practices.

Lululemon marketing complaint could be a test of Canada's greenwashing laws, expert says
The logo for Lululemon Athletica is shown on a reflective surface.

A Vancouver non-profit is calling on Canada's competition regulator to launch a greenwashing investigation into Lululemon — saying that the athleisure brand is misleading consumers about its environmental practices.