It Ends With Us is about an abusive relationship. So why is the marketing so light-hearted?

Though people who work with those experiencing intimate partner violence say the movie It Ends With Us may help draw attention to the issue, they also worry that its marketing campaign is missing the point and glossing over the complexities of abusive relationships.

It Ends With Us is about an abusive relationship. So why is the marketing so light-hearted?
A person in a courtyard at a movie premiere looks back toward the camera.

Though people who work with those experiencing intimate partner violence say the movie It Ends With Us may help draw attention to the issue, they also worry that its marketing campaign is missing the point and glossing over the complexities of abusive relationships.