Is that snack chocolate or 'chocolatey'? How skimpflation might be affecting your groceries

Skimpflation is when companies swap out ingredients in food products for cheaper ones without lowering the price. The practice can be hard to detect because shoppers don't have access to companies' recipes.

Is that snack chocolate or 'chocolatey'? How skimpflation might be affecting your groceries
Two boxes of Quaker Dipps granola bars behind a half opened bar showing the chocolately coating.

Skimpflation is when companies swap out ingredients in food products for cheaper ones without lowering the price. The practice can be hard to detect because shoppers don't have access to companies' recipes.