Ikea is slashing the price of its Lagkaptens despite shipping problems in the Red Sea

Ikea has announced it will be lowering many of its prices as 2024 kicks off, with retail and marketing experts say it is a change consumers will welcome that could potentially drive sales for the global furniture giant.

Ikea is slashing the price of its Lagkaptens despite shipping problems in the Red Sea
Wine glasses showing a lowered price from $9.99 to $7.99 are pictured in a Calgary Ikea store on January 25, 2024.

Ikea has announced it will be lowering many of its prices as 2024 kicks off, with retail and marketing experts say it is a change consumers will welcome that could potentially drive sales for the global furniture giant.