If you market it, they will come — but some say P.E.I. tourism should go beyond 'driving revenue'

Prince Edward Island's tourism strategy is focused on growth for the industry. But as popular destinations around the world hit their limits, making them better places to live is increasingly on the agenda as well.

If you market it, they will come — but some say P.E.I. tourism should go beyond 'driving revenue'
A crowd of people on Charlottetown's Victoria Row.

Prince Edward Island's tourism strategy is focused on growth for the industry. But as popular destinations around the world hit their limits, making them better places to live is increasingly on the agenda as well.