How Tim Hortons and other fast-food chains are navigating the value meal wars
Restaurant Brands International, the owner of Canada's most recognizable fast-food chain, managed to grow its profit in its most recent quarter, even amid a pullback in consumer spending thanks to its value messaging during a summer of intense competition that's been dubbed "the value meal wars."
Restaurant Brands International, the owner of Canada's most recognizable fast-food chain, managed to grow its profit in its most recent quarter, even amid a pullback in consumer spending thanks to its value messaging during a summer of intense competition that's been dubbed "the value meal wars."
