How some of your favourite brands are brought back from the dead
Bringing back beloved brands can be good business. That's because the factors that lead to a company's demise can sometimes have little to do with whether consumers are still interested in its products.
![How some of your favourite brands are brought back from the dead](https://i.cbc.ca/1.7166469.1712539689!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/alex-curry-modrobes.jpg)
![Alex Curry was a huge fan of the brand Modrobes when its iconic pants were first popular in the '90s. He and his wife, Zoe Curry, bought the company in August 2022 and relaunched it as an online store operated out of their home in Sexsmith, Alta. A man sits on a chair that's sitting on a checkered rug. Next to him is a rack on which is hung pairs of pants in a range of bright colours.](https://i.cbc.ca/1.7166469.1712539689!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/alex-curry-modrobes.jpg)
Bringing back beloved brands can be good business. That's because the factors that lead to a company's demise can sometimes have little to do with whether consumers are still interested in its products.