How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item
Stanley Quencher water bottles are pictured for sale on Stanley's website.

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.