How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
![How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item](https://i.cbc.ca/1.7081053.1705110338!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/stanley-cups-from-website.jpg)
![The Stanley Quencher, pictured for sale on Stanley's website, is an insulated steel travel mug that's become extremely popular on social media due to a shift in marketing and the scarcity model, according to one marketing expert. Stanley Quencher water bottles are pictured for sale on Stanley's website.](https://i.cbc.ca/1.7081053.1705110338!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/stanley-cups-from-website.jpg)
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.