How Rumble went from a family-friendly Canadian startup to a megaphone for U.S. election deniers

Started in Toronto in 2013, Rumble was once mainly known as a site where you could find wholesome pet videos. But it changed radically after investments by pro-Trump financiers.

How Rumble went from a family-friendly Canadian startup to a megaphone for U.S. election deniers
A phone is displayed in closeup displaying the Rumble video site app in an app store.

Started in Toronto in 2013, Rumble was once mainly known as a site where you could find wholesome pet videos. But it changed radically after investments by pro-Trump financiers.