How dating apps frustrate you into paying for them

Some dating apps want to convince you that you’ll have a higher chance of finding love if you pay for their subscriptions or special features, some researchers say. But according to one dating coach, what might get you more dates is how your profile looks — and not how much money you spend on it.

How dating apps frustrate you into paying for them
woman being hypnotized by a phone

Some dating apps want to convince you that you’ll have a higher chance of finding love if you pay for their subscriptions or special features, some researchers say. But according to one dating coach, what might get you more dates is how your profile looks — and not how much money you spend on it.