Hey, sports fans: You spend up to 20% of every game watching gambling advertising

A collaboration between CBC's Marketplace and British researchers at the University of Bristol found gambling messages fill up to 21 per cent of each broadcast, on average, based on an analysis that looked at seven games.

Hey, sports fans: You spend up to 20% of every game watching gambling advertising
Basketball players playing on the court. The colour is greyed out of the shot. Four logos are highlighted.

A collaboration between CBC's Marketplace and British researchers at the University of Bristol found gambling messages fill up to 21 per cent of each broadcast, on average, based on an analysis that looked at seven games.