'Good, bad and ugly': Love them or not, the new PWHL names give teams — and fans — identities
In a process nearly a year in the making, the Professional Women's Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season. Women's sports and marketing experts say what's important is that the teams now have proper identities — and that more jerseys and other merch will follow.
In a process nearly a year in the making, the Professional Women's Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season. Women's sports and marketing experts say what's important is that the teams now have proper identities — and that more jerseys and other merch will follow.
