For Blue Jays owner Rogers, signing Shohei Ohtani is about more than just baseball

The rumoured bid by the Blue Jays to sign Shohei Ohtani is about much more than baseball. Rogers Communications, which owns the team, could spend as much as $600 million US to acquire the two-way phenom, and experts say the company could leverage Ohtani's fame to boost its core business.

For Blue Jays owner Rogers, signing Shohei Ohtani is about more than just baseball
A baseball pitcher wearing a white jersey with red trim makes a throw from left to right.

The rumoured bid by the Blue Jays to sign Shohei Ohtani is about much more than baseball. Rogers Communications, which owns the team, could spend as much as $600 million US to acquire the two-way phenom, and experts say the company could leverage Ohtani's fame to boost its core business.