Customers sticking with Pride Tape, says company, with sales up despite NHL ban
The makers of Pride Tape, a multicoloured sports tape used on hockey sticks and other equipment, say a ban by the National Hockey League has actually been good for business.
![Customers sticking with Pride Tape, says company, with sales up despite NHL ban](https://i.cbc.ca/1.3913708.1697226051!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/kris-wells.jpg)
![Pride tape is a "phenomenal made-in-Edmonton success story," says product co-creator Kris Wells. A man in a blue sweater holds a hockey stick wrapped in rainbow-coloured tape.](https://i.cbc.ca/1.3913708.1697226051!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/kris-wells.jpg)
The makers of Pride Tape, a multicoloured sports tape used on hockey sticks and other equipment, say a ban by the National Hockey League has actually been good for business.