Cash for gold: $50K US bonus to Olympic champions a good 1st step in increasing track and field's profile
World Athletics announced it would pay a $50,000 U.S. bonus to gold medallists at this summer’s Olympics in Paris. The move will cost $2.4 million — about what an NBA team pays the fifth guy off the bench, writes CBC Sports senior contributor Morgan Campbell.
![Cash for gold: $50K US bonus to Olympic champions a good 1st step in increasing track and field's profile](https://i.cbc.ca/1.7170152.1712871478!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/1642888101.jpg)
![President of World Athletics Sebastian Coe told reporters that $50,000 U.S. bonus to gold medalists at 2024 Olympics are recognition that 'the revenue share that we receive is in large part because our athletes are the stars of the show.' Man in suit looks on.](https://i.cbc.ca/1.7170152.1712871478!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_620/1642888101.jpg)
World Athletics announced it would pay a $50,000 U.S. bonus to gold medallists at this summer’s Olympics in Paris. The move will cost $2.4 million — about what an NBA team pays the fifth guy off the bench, writes CBC Sports senior contributor Morgan Campbell.