Canada Soccer CEO Kevin Blue's methodical approach paying early dividends ahead of 2026 men's World Cup

On Tuesday, Kevin Blue, Canada Soccer's CEO and general secretary, called the players on the men's and women's national teams "our biggest resource." How to make the most of them sits at the top of his unenviable to-do list.

Canada Soccer CEO Kevin Blue's methodical approach paying early dividends ahead of 2026 men's World Cup
A group of soccer players stand on the field.

On Tuesday, Kevin Blue, Canada Soccer's CEO and general secretary, called the players on the men's and women's national teams "our biggest resource." How to make the most of them sits at the top of his unenviable to-do list.