Black entrepreneur behind Swift Hockey emerged as face of brand despite minimal representation in sport
The 21-year-old owner of Swift Hockey, an NHL certified hockey stick company based out of Oshawa, Ont., didn't know how the hockey community would react to a young, Black entrepreneur being behind a business looking to produce affordable sticks for those unable to manage the high costs of rival companies.
![Black entrepreneur behind Swift Hockey emerged as face of brand despite minimal representation in sport](https://i.cbc.ca/1.7145953.1710815023!/fileImage/httpImage/image.jpeg_gen/derivatives/16x9_620/swift-hockey-3.jpeg)
![Swift Hockey's owner Zechariah Thomas skates at a company promotional event. Male business owner skates on ice during a promotional shooting day for his company.](https://i.cbc.ca/1.7145953.1710815023!/fileImage/httpImage/image.jpeg_gen/derivatives/16x9_620/swift-hockey-3.jpeg)
The 21-year-old owner of Swift Hockey, an NHL certified hockey stick company based out of Oshawa, Ont., didn't know how the hockey community would react to a young, Black entrepreneur being behind a business looking to produce affordable sticks for those unable to manage the high costs of rival companies.