B.C. beauty brand battles music giant over social media copyright

A popular B.C. beauty company known for dazzling eyeshadow has shut its doors amid a legal battle with Sony over claims the brand built its name through unlicensed association with entertainers featured in its videos. The lawsuit is a cautionary tale for entrepreneurs and influencers seeking to make their mark through social media.

B.C. beauty brand battles music giant over social media copyright
A young woman with long dark hair parted down the middle poses in a forest, wearing a yellow sweater over a dark top.

A popular B.C. beauty company known for dazzling eyeshadow has shut its doors amid a legal battle with Sony over claims the brand built its name through unlicensed association with entertainers featured in its videos. The lawsuit is a cautionary tale for entrepreneurs and influencers seeking to make their mark through social media.