Apple gets crushing backlash to its 'gross' iPad ad from celebrities and artists

The spot went viral as critics denounced its message. Some found it particularly hard to stomach the imagery of big tech crushing creative tools as artists grapple with the threats posed by artificial intelligence.

Apple gets crushing backlash to its 'gross' iPad ad from celebrities and artists
A giant hydraulic press lingers over an array of objects, including a guitar, a record table and a piano.

The spot went viral as critics denounced its message. Some found it particularly hard to stomach the imagery of big tech crushing creative tools as artists grapple with the threats posed by artificial intelligence.